2024
Electric Wrapped — Volkswagen
Every year, Spotify Wrapped recaps our year in music. No brand had ever leveraged their Spotify account to be a part of the Wrapped conversation – until now. You are what you stream, and just like with our vehicles, Volkswagen’s music is all-electric.
A year in the making, we curated a playlist of songs that highlighted Volkswagen’s investment in electric vehicles and streamed them nonstop for 365 days. As a result, VW’s Wrapped was filled with fully-electric data points.