Faster Foods — Doordash & McDelivery

To elevate DoorDash from the pack of delivery apps offering McDonald’s, we created billboards that read less like fast foods ads and more like abstract paintings – with minimalist interpretations of iconic McDonald’s offerings appearing as if they’re whizzing past you on their way to being delivered.

We launched with a takeover in one of North America's busiest transit hubs, letting the idea inform the media. This aligned the fast-moving food with commuters who were also whizzing by, further evoking a sense of movement from the billboards.